Dr. Beh is a highly effective Business Consultant for Genta AI Solutions, serving as the critical bridge between Genta's advanced AI systems and a client's core business objectives. His expertise lies in ensuring that technical innovation always translates directly into measurable business outcomes, ROI, and strategic goal achievement.

Ching Yew manages the business side of Genta’s engagements, guiding clients to clearly define their pain points, scope the project for maximum value, and track success metrics that align with organizational growth. His focus is on clarity and impact: making certain that the deployment of specialized AI agents not only automates tasks but also fundamentally improves the client's competitive position and operational efficiency.

Beyond his consulting role at Genta, Ching Yew is a recognized leader in academia, serving as the Head of Entrepreneurship and Innovation at Asia Pacific University (APU). This leadership position reflects his deep commitment to fostering practical innovation and strategic foresight. His combined experience ensures Genta's solutions are built on sound technical principles while being meticulously aligned with forward-looking business strategy.